Attention is a currency. So spend it wisely.

Judi Sakpo, the founder, plans the creative and buys the media. Ava Praeter runs revenue operations. There is no junior layer between you and the work, and both of us are in your Slack.

We work with consumer and DTC brands that need creators and paid social, and with local service businesses that need search, social and connected TV on a cost per lead. Recent work includes SHEGLAM, Block Blast and Capitol Records.

Yes. We handle the whole process: the shortlist, the rates, the usage rights, a 90-day agreement, the briefs and the deliverables. You approve every creator before anything is signed.

The rights are written into the agreement: how long the content runs, which channels it runs on, whether we can run it from the creator's handle, and any exclusivity. Handle permission is the one term we never skip, because ads from the creator's own account outperform the same clip posted by the brand.

The creator content becomes the ad. The clips that perform run from the creator's handle as Partnership Ads and Spark Ads inside your own ad account, and fresh cuts rotate in before the audience tires of them.

Every reseller between the exchange and the publisher takes a cut, and the ANA found that only 36 cents of each dollar spent through a DSP reached a consumer. We buy from a named list of 200+ publishers through direct and private deals first, so more of your budget becomes media.

Your customer file is hashed before it leaves your systems and matched to households, so no publisher ever sees a name or an email. We use the matched audience to reach current customers, suppress them, win back lapsed ones or model new ones, and the same file proves sales through matchback.

We can tell you where every ad ran. Campaigns run across 200+ apps and publishers, including Netflix, Prime Video, Max, Hulu, Paramount+, Peacock, Disney+ and YouTube TV, inside long-form, professionally produced content rather than user-uploaded clips.

We track what happens after the ad: lift in brand awareness, visits to your site, foot traffic to your locations, purchases through a revenue pixel and sales matched back to your CRM. Retargeting the same household on its other devices after a CTV exposure has doubled conversions on our platform.

You get a live dashboard you can open at any time, a recap in Slack every Monday, creator scorecards every two weeks, and a review every month and every quarter.

Pricing is set on a discovery call. Ongoing programs run on a retainer scoped to the channels and the outcome, while a production job or a 90-day pilot runs on a project fee.

For creators and paid social, we run Meta, TikTok, YouTube and Snapchat. For search, we run Google. For programmatic, we run display, video, native, in-game, audio and connected TV across 200+ publishers.